Monument welcomes Rachel Kerrone as Director of Brand and Marketing
Rachel Kerrone has joined Monument as Director of Brand and Marketing. Rachel brings deep experience in building trusted financial brands and a track record of doing so during periods of rapid growth.
From Goldman Sachs and RBS to Starling and Monument
Rachel's career in financial services spans over two decades, including roles at Goldman Sachs, JP Morgan and Royal Bank of Scotland. Most recently, she spent eight years at Starling Bank, joining in 2017 when it was still an early-stage fintech and helping build it into the UK's first profitable digital challenger bank, growing to over 4.6 million customers. During her time at Starling, Rachel was named multiple times in Campaign and Marketing Week's top 100 marketers.
At Monument, Rachel will lead brand, marketing and communications as the bank enters its next phase of growth.
"I've spent my career building brands people genuinely believe in, and that only happens when there's real substance behind them. At Monument, there absolutely is. The mass affluent have been banking's blind spot for too long, and we're here to fix that. Monument is at a genuinely exciting point, growing fast and with real ambition, and I'm here to build a brand that cuts through and that our clients are truly proud to be part of."
Why now
Our savings products have earned the trust of over 100,000 clients and £7 billion in deposits. As we broaden our product offering and prepare for international expansion, we need a brand that keeps pace with that growth and tells the story clearly. Rachel's appointment is a natural step as we move into this next phase.
"Rachel has done something rare in financial services: she's built a brand that people genuinely trust, at real scale. She knows what it takes to grow a brand through a period of rapid change, and that's exactly the stage Monument is at. We have big plans for this year, and Rachel is the right person to bring them to life. We're very pleased to have her on the team." - Ian Rand, CEO
What this means for clients
As our product portfolio grows throughout 2026, clients can expect the same focus on service and transparency that has shaped Monument from the start.
We're looking forward to working with Rachel as Monument continues to grow.
